Thorne Travel: a lesson in viral marketing from North Ayrshire

A humour-rich YouTube video by a small Scottish travel agency has taken flight on the internet

PornHub can’t keep it up: huge New York billboard ad taken down

The world’s biggest adult website launches an offline advert in Times Square, but the billboard ad mysteriously disappeared hours later. By Hannah Jane Parkinson

How we resurrected Audrey HepburnTM for the Galaxy chocolate ad

Mike McGee tells us how the ad pushed the boundaries for computer graphics

Poundworld claims take a pounding

Media Monkey: Eagle-eyed shopper complains to ASA over ‘everything £1’ claim after chain sells items £3 and £8.99

Ad break: George Clooney ‘wedding’ advert, Jeff Goldblum spoofs Liberace

Jason Stone: See a clip from the archives suggesting the Gravity actor has 'married' before and the Jurassic Park star in a fake infomercial

For long copy to flourish again it needs investment by the advertising industry

Creativity has come to be associated with brevity, but engaging ideas can’t just be expressed with bite-size ads

Advertising can be ambitious again, but we need to rethink agency structure

Marketers are clinging to practices from an irrelevant past. It’s time to reorganise around how people consume marketing, writes Tom Goodwin

Facebook’s revamped Atlas confirms data as the engine room for marketing

The tech giant’s rebuilt ad platform will help advertisers treat people as individuals rather than just a number

Universal ink deal which integrates adverts into existing music videos

Working alongside tech company Mirriad, music videos could soon include product placements which adjust depending on your location and demographic

Twitter to target film advertising to users tweeting about related movies

Twitter is set to roll out a new targeted advertising scheme which monitors film-related tweets and sends users adverts according to their tastes

Crowdsourcing: the great advertising agency debate

Agencies can use crowdsourcing to reinvigorate their business and deliver campaigns inspired by the public, for the public, writes François Pétavy

Grim outlook for US newspapers and magazines – Moody’s forecast

But New York Times gets thumbs up

Instagram ads reach the UK with Waitrose, Rimmel and Channel 4

Starbucks, Cadbury and Estee Lauder also on board for ‘slow, measured’ launch of Facebook-owned app. By Stuart Dredge

Joan Rivers posts from the grave: ‘I’ve just bought an iPhone!’

iPhone 6...feet under? A scheduled sponsored ad on the late comedian’s Instagram account has boasted about her new Apple device. By Hannah Jane Parkinson

Is second-screening a genuinely effective marketing phenomenon?

As users pay more attention to their mobile devices than their TVs, second-screening needs to be reconsidered