Richard Hartley

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Advertising watchdog bans three ‘copycats’ of government websites

Users on unofficial sites had to pay premiums for health insurance cards, passports and birth certificates

SuperAwesome promises ‘kid-safe’ mobile ads for children’s apps

New SDK will help Android and iOS developers make money without cash loan ads or ringtone scams in sight. By Stuart Dredge

Report predicts newspaper revenue growth in 2015 – but not in the UK

West will miss out on global advertising surge

How to fix all those stupid brand tweets

Mark Duffy: Do ‘witty’ and insensitive social-media posts about the ‘news’ do anything to increase sales? No. But there is another way

Viral video chart: the iPhone 6, a bathing dog and Justin Bieber

Apple are behind the tech launch of the year, a dog is given a bath and Justin Bieber takes his trousers off

TV ad buying will soon be fully automated

The way TV ads have been bought for years is about to change, writes Pierre Naggar

Twitch’s CEO stays defiant despite Amazon takeover of company

Emmet Shear insists gamers’ live streaming site won’t start to integrate Amazon’s shopping features after the acquisition, but says it’s all about advertising. By Samuel Gibbs

Blocking web ads is ‘as bad as Napster’, says data firm

Publishers’ revenues are being hit by ad blocking software now used by 150 million internet users - but what can they do about it? By Alex Hern

Twitter moves into e-commerce with ‘buy’ button on promoted tweets

Some users in America can now buy ‘click-to-buy’ goods directly from Twitter as part of a trial that sees the messaging service storing users’ payment details

Social media experimentation is start-ups’ rocket fuel

Brands must validate their existence on social media to win the hearts and minds of their customers

Advertising agencies are dying, just as they become most vital

As the challenges marketers face increase, the solutions from agencies shrink. It’s time for them to step up, writes Tom Goodwin

Abercrombie & Fitch’s decision to ditch its logo is unlikely to revive the brand

The problem the retailer faces is not that teens don’t like logo apparel, but that they’ve fallen out of love with the brand

Harvey Keitel done in 40 seconds for new ad campaign

Media Monkey: The Pulp Fiction star reprises his mob fixer role for an insurance company

Experiencing is believing: what virtual reality could mean for ads and brands

If Facebook can pull off mass adoption of Oculus Rift, how will it change media and marketing? Mike McGee dares to dream

Indeed’s Paul D’Arcy: ‘Great marketing starts with a great product’

In the first of a new series, the lead marketer at Indeed discusses using real people in ad campaigns

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About

  • About Richard Hartley
  • Richard Hartley’s Work
  • Location

Film & Tech News

  • Starmer to announce ‘Australia plus’ ban on social media for under-16s
  • A day in the life of a dancer who went viral for pretending to be a parakeet
  • Why is the UK launching an ‘Australia plus’ social media ban and how will it work?
  • Scientists are working on headphones that block annoying noises and allow the ones you love? I can’t wait!
  • Readers reply: Experts say we should use passkeys, but can a smartphone pin really be safer than a password?
  • Elon Musk and co may relish march of the robots but there must be AI boundaries in the workplace
  • ‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion
  • X accused of giving racists ‘impunity’ after refusing to bar N- and P-word posts
  • NHS staff battling wave of food supplement disinformation
  • ‘I should know better’: tech expert lost £70,000 in one simple phone call
  • Make platforms that promote violent content pay towards riot costs, Streeting says
  • UK government announces £132.5m after-school clubs package
  • Pioneering UK Nerve Lab harnesses AI to map effect of children’s screen time
  • ‘Loneliness influencers’ are racking up views. After a breakup, I see the appeal
  • ‘Why would you put a toxic product into the hands of a young child?’: director turned activist Beeban Kidron on why big tech needs its ‘tobacco moment’
  • ‘A movie for everyone, not just Drag Race fans’: stars of drag comedy Stop! That! Train! on making the summer’s funniest film
  • The Guide #246: Does World Cup fever leave you in a cold sweat? Here’s how to escape the footie
  • UK parents support an under-16 social media ban – but what do their children think?
  • From Olivia Rodrigo to The Fall of Sir Douglas Weatherford: your complete entertainment guide to the week ahead
  • ‘Have you ever been around someone you just know is evil?’ Melinda French Gates on meeting Jeffrey Epstein, giving away billions, and her post-divorce peace
  • The right has created a false reality – fuelled by toxic images delivered straight to your phone
  • Palantir loses legal challenge to force Swiss magazine to publish responses
  • How much money did Elon Musk make in SpaceX’s stock market debut?
  • Elon Musk becomes world’s first trillionaire as SpaceX ends trading day with valuation of $2.1tn – as it happened
  • SpaceX makes largest ever stock market debut, making Elon Musk world’s first trillionaire
  • Derbyshire police officer investigated over AI-generated ‘evidential material’
  • The SpaceX IPO made Musk a trillionaire. The old rules of capitalism no longer apply
  • UK to ban under-16s from ‘high risk’ social media apps
  • David Hockney, pioneering British artist famed for his pools and portraits, dies aged 88
  • What World Cup? US celebrities get their fashion kicks from the Knicks

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