Publicis buys Sapient for $3.7bn
French marketing services group says ‘crown jewel’ acquisition will see digital income account for more than 50% of total revenues. By Mark Sweney
Marketing to millennials: the rise of content co-creation
Millennials can be a difficult yet rewarding demographic for marketers. Co-creation could be key to gaining their attention
FKA twigs’s new Google Glass advert
‘Let’s make it a girl, too, so people will stop thinking Google Glass users are all weird, privacy-invading perverts’
Irish Times to launch metered paywall next year to boost digital revenues
Company made €5.4m pre-tax profit in 2013
Waking the sleeping giant: what YouTube did next
With competition between YouTube and Facebook intensifying, Ed Owen investigates the evolution of the video-sharing website
Johnston Press doubles mobile audience
Digital income climbs 19.5% as regional newspaper publisher reports it is taking first Sky AdSmart local TV ad bookings. By Mark Sweney
UK newspaper ad revenue returns to growth as digital income surges
Online ad spend a major factor behind second annual increase since 2007, with total figure predicted to rise 1% to £1.42bn in 2015. By Mark Sweney
Sensory marketing: the brands appealing to all five senses
Anne Cassidy: From virtual holidays in Hawaii to plane food playlists, brands are using new technology to interact with consumers
Canadian publisher on brink of big deal reports fall in advertising revenues
Company's president sees Google and Facebook as his competitors
Ad break: Rob Lowe gets creepy, Luis Suarez, Jean-Claude Van Damme
Jason Stone: Watch the West Wing star show his dark side, the Barcelona striker get his kicks and the action hero prove he's cool as ice
Ello raises $5.5m while banning itself from ever taking ads
The ethical social network has used a legal manoeuvre to ensure it can never sell user data or display adverts. By Alex Hern
Felicia Day’s public details put online after she described Gamergate fears
The actor hadn’t talked about gamergate due to fears of being ‘doxxed’ – and indeed she was, shortly after she spoke out. By Alex Hern
Snapchat messaging app gets its first ad… and it’s very creepy
But that’s because it’s a 20-second trailer for horror film Ouija, as company admits ‘we need to make money’. By Stuart Dredge
Marketing agencies have completely missed the potential of digital
Rather than just supplementing existing systems, digital should be seen as transformational to maximise its possibilities
Twitter, Google, AOL and Vice pitch content in London ‘digital upfronts’
Firms mimic US TV industry with showcases aimed at advertisers in a sign of growing significance of UK’s digital media. By Mark Sweney