From Cannes to the can: Bennett Miller returns with three toilet paper ads

The director of Moneyball and Foxcatcher is stepping outside the studio cistern with a trio of advertisements for Quilted Northern lavatory paper

How technology is shaping the future of advertising – webchat roundup

Here are the best insights from our online discussion on how new digital platforms and devices are changing advertising and marketing

Netflix will have to consider ads to make a profit, says Sir Martin Sorrell

WPP chief says the on-demand service needs other sources of revenue to help fund its $4bn-plus content budget

Fit-shaming: it’s like fat-shaming, but the exact opposite

Protein World, unhappy that its controversial ‘beach body ready’ adverts are backfiring, has taken aim at its detractors and invented a whole new concept that could soon go global

Facebook ‘excited’ about ads potential as it reaches 4bn daily video views

‘We believe mobile video will become more important to marketers over time,’ says Sheryl Sandberg, with 75% of views happening on mobiles

BT criticised for misleading superfast broadband customers

Advertising watchdog reprimands Openreach division for repeatedly changing estimates about the service’s availability in certain postcode areas

One giant leap: how connecting data is changing the ad industry

The ability specifically to link what individuals view on TV and other media to what they buy is unlocking the marketing holy grail

Advertising and editorial: how do editors strike the difficult balance?

BuzzFeed’s deleted articles on Dove and Hasbro and the Telegraph’s HSBC debacle highlight the dilemmas

Mobile UX: the invisible link to the digital world

Mobile user experience is the glue binding us to our digital selves – at SXSW Interactive, Oisin Lunny and his guests investigated its potential

Is online video the saviour of fragmented digital marketing?

Fragmentation and complexity have long been the biggest barriers to digital marketing’s advancement – maturing video tech is solving many of these issues

WPP launches data and technology consultancy

The Gain Theory aims to help advertising group’s clients deliver more effective ads, with hubs in London, New York and Bangalore

Matthew Crawford: ‘Distraction is a kind of obesity of the mind’

Does your phone, the TV and advertising demand your attention everywhere you look? All this stimulation is triggering a social crisis, says writer Matthew Crawford. He talks to Ed Cumming about how to reconnect with reality

Bruce Lee, Audrey Hepburn and the ethics of digital necromancy

Recent figures show posthumous earnings by celebrities from their likeness now exceeds £1bn, with some selling image rights before death

The rise of smartphones means calls are the new clicks

Often seen as an unsexy cousin to the click, phone calls are becoming a vital aspect of search marketing

Google Europe’s president on the future of YouTube – exclusive video

Reflecting on YouTube’s 10th anniversary, Matt Brittin talks about the past, present and future of the video behemoth, and its significance for brands