Richard Hartley

Technology, Photography & Film

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YouTube makeup video banned for not making clear it was a Max Factor ad

Video featuring vlogger Ruth Crilly of A Model Recommends did not indicate clearly it was marketing, says watchdog

Eight ads that shatter tired gender stereotypes

As the Cannes Lions festival creates a new award to recognise advertising that challenges gender norms, we look at some of the best past examples

The evolution of ad tech webchat: six things we learned

Highlights from our latest webchat on what the rapid rise of ad tech means for brands, publishers and agencies

Twitter expands ad offering as it faces questions over paid-for harassment

‘Objective-based’ campaigns give self-service advertisers ever more options to give Twitter money – but so do trolls

Troll uses Twitter adverts to urge transgender people to kill themselves

Promoted tweet from fake account purporting to be that of Australian feminist campaigner inserts transphobic content into Twitter users’ timelines

Virtual reality offers NBA and NFL fans a more immersive experience

New technology will put both audiences and advertisers in the game, says entertainment expert Nancy Bennett

iPad, text, telly … the high selective attention of multi-screening under-24s

Changing technology is highlighting a gap between older and younger consumers, new research reveals, with major implications for advertisers

From elephants to dancing babies: YouTube’s evolution at 10

The service has moved from video hub to a place where people celebrate their passions and brands can reach vast, diverse audiences

Content overload on the web is a turn-off: here’s how to manage it

Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right time

Dragons, nipples and technology: why the real Mad Men are on the run

As audiences lunge toward online streaming services in search of their favorite shows, the modern advertising landscape could shift to abandon TV as well

Pee-powered ads and teleportation: the shock and awe approach to ‘screenagers’

Advertisers are using the latest technologies in stunts mixing digital and real worlds to grab the attention of young audiences

Verizon and AOL deal gives us a glimpse into the future of advertising

The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem

Sony PS4 competition on Game scammed by entrants

Tech giant criticised by ASA after people used computer programs to gain early access to enter limited edition PlayStation offer

One in 20 web users infected with ad injection software

Google announces crackdown on software and removes ‘deceptive’ extensions from Chrome webstore following new research

How brands can beat the growing vlogging backlash

Nick Strickland: Before brands partner with YouTube stars such as Zoella they must ensure commercial transparency and the vlogger’s endorsement must be real

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About

  • About Richard Hartley
  • Richard Hartley’s Work
  • Location

Film & Tech News

  • Elon Musk and co may relish march of the robots but there must be AI boundaries in the workplace
  • ‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion
  • X accused of giving racists ‘impunity’ after refusing to bar N- and P-word posts
  • NHS staff battling wave of food supplement disinformation
  • ‘I should know better’: tech expert lost £70,000 in one simple phone call
  • Make platforms that promote violent content pay towards riot costs, Streeting says
  • UK government announces £132.5m after-school clubs package
  • Pioneering UK Nerve Lab harnesses AI to map effect of children’s screen time
  • ‘Loneliness influencers’ are racking up views. After a breakup, I see the appeal
  • ‘Why would you put a toxic product into the hands of a young child?’: director turned activist Beeban Kidron on why big tech needs its ‘tobacco moment’
  • ‘A movie for everyone, not just Drag Race fans’: stars of drag comedy Stop! That! Train! on making the summer’s funniest film
  • The Guide #246: Does World Cup fever leave you in a cold sweat? Here’s how to escape the footie
  • UK parents support an under-16 social media ban – but what do their children think?
  • From Olivia Rodrigo to The Fall of Sir Douglas Weatherford: your complete entertainment guide to the week ahead
  • ‘Have you ever been around someone you just know is evil?’ Melinda French Gates on meeting Jeffrey Epstein, giving away billions, and her post-divorce peace
  • The right has created a false reality – fuelled by toxic images delivered straight to your phone
  • Palantir loses legal challenge to force Swiss magazine to publish responses
  • How much money did Elon Musk make in SpaceX’s stock market debut?
  • Elon Musk becomes world’s first trillionaire as SpaceX ends trading day with valuation of $2.1tn – as it happened
  • SpaceX makes largest ever stock market debut, making Elon Musk world’s first trillionaire
  • Derbyshire police officer investigated over AI-generated ‘evidential material’
  • The SpaceX IPO made Musk a trillionaire. The old rules of capitalism no longer apply
  • UK to ban under-16s from ‘high risk’ social media apps
  • David Hockney, pioneering British artist famed for his pools and portraits, dies aged 88
  • What World Cup? US celebrities get their fashion kicks from the Knicks
  • More of the Christchurch shooter’s online comments have been uncovered, New Zealand researchers say. Does it change the picture?
  • Online racism is significantly affecting mental health, First Nations people say: ‘It’s like carrying a bully in your pocket’
  • ‘I only had this father, and he’s gone’: Wafa Mustafa’s fight for truth and justice for Syria’s missing
  • Obsessed with Obsession: how a low-budget horror changed the game in Hollywood
  • France accuses Israeli firm of interfering in Scottish elections and targeting SNP

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