Chris Gorell Barnes on the challenges facing digital agencies
Adjust Your Set’s chief executive tackles content, pre-roll ads, marketing metrics and the evolving client-agency relationship
UK adults ‘willing to pay only 92p a month to access news websites’
IAB survey also says UK digital ad spend rose 14% to a record £7.2bn during 2014
YouTube Kids ads row: how should we pay for children’s entertainment?
If parents aren’t comfortable about advertising around what their kids are watching online, will more of them be keen to pay for it?
University admissions service broke data laws over targeted advertising
Ucas Media made young applicants feel obliged to let it use their information for commercial purposes, Information Commissioner’s Office rules
How we made the new Volkswagen Passat’s invisible tech visible
How do you make the invisible, visible? State of the art motion capture tech helps Volkswagen highlight the 2015 Passat’s innovative new features
YouTube: Hank Green tells fellow creators to aim for ‘$1 per view’
Online video veteran sees crowdfunding as the answer to his peers’ complaints about YouTube’s low advertising rates
Twitter reshuffles European management team
Bruce Daisley becomes vice president of direct sales for Europe while Stephen McIntyre becomes vice president of online and reseller sales for Europe
UK first country in world where half of all ad spend is on digital media
Digital advertising is expected to grow by 12% this year to £8.1bn, according to eMarketer
Cinderella’s Lily James isn’t alone. Male movie stars have fairytale figures too
On screen you never see them doing the 750 daily crunches needed to get those stomachs – and that’s the dishonest part
The rise and rise of programmatic advertising – video
Watch highlights from our interview with AppNexus’ Michael Rubenstein at the Changing Media Summit on what programmatic advertising means for publishers and agencies
Twitter tests auto-play videos on smartphones
Follows fellow social networks Facebook and Instagram with trial of videos that play as they scroll onto the screen in iOS apps
News UK, the Guardian and Outbrain on the labelling of sponsored content
Industry leaders reflect on the importance of labelling when producing sponsored content at this year’s Changing Media Summit
Use location marketing to enhance brand relevance, but don’t become Big Brother
Brands now have the data to make location-based marketing interesting to consumers. Amanda Phillips explains how to get it right
David Cameron interview will help BuzzFeed win advertisers’ vote
Like Vice’s Barack Obama coup, site’s grilling of the prime minister is aimed at not just boosting traffic, but gaining commercial credibility
Sky’s marketing chief: ‘Customers should feel served, not stalked’
Personalisation helps businesses to build better relationships with customers, but it will turn them away if it feels invasive