Gobbled up by Google

Leader:: Google has made the internet useful and enjoyable. It must now ensure that its towering stature does not block out the sunlight that the web's thousand flowers need in order to bloom.

Google overtakes Channel 4 in ad revenue

10.15am: Google will make more money from UK advertising this year than Channel 4, according to Andy Duncan, the broadcaster's chief executive. By Jason Deans.

Pepsi bubbles up on YouTube

12pm: Pepsi is launching a branded channel on YouTube that lures users to its own website with cash prizes. By Mark Sweney.

Third music campaign uses Bowie

3.15pm: David Bowie's Life on Mars is to provide the soundtrack to a television advertising campaign for mobile phone company 3. By Mark Sweney.

Mazda seeks movie makers

8am: Mazda is to launch a new marketing campaign based solely on user-generated content, with no TV ads for at least six months. By Mark Sweney.

Diddy TV gets poor reception on YouTube

12.15pmRapper P Diddy's video channel on YouTube, announcing his tie-up with Burger King, has been inundated with criticism of its 'over-commercialisation'. By Mark Sweney.

Advertisers tool up for the multimedia world

8am: The multimedia habits of the modern consumer could be demystified with the launch of a ground-breaking advertising campaign planning tool from the Institute of Practitioners in Advertising. By Mark Sweney and Maggie Brown.

UK online ad spend worth almost £1bn

8am: UK internet advertising is worth almost half of TV advertising revenues, with just under £1bn spent in the first half of the year, according to research. By Mark Sweney.