A new Mac Book Pro is on my Christmas list but, sigh, it's just not very likely to materialise. Programmer Leah Culver decided to take things into her own hands and fund her new 15" Mac Book Pro by selling laser-etched ad space on the lid for $150 per square inch. What a cracking idea, dammit!
Yahoo! has signed a deal with seven US newspaper groups allowing it to share classified advertising and content with more than 150 local papers. By Mark Sweney and Jemima Kiss.
12.15pm: Yahoo! has signed a 'transformational deal' with seven US newspaper groups to share ads and content with local papers. By Mark Sweney and Jemima Kiss.
IAB conference: Yahoo! chief Terry Semel has said that, despite the already meteoric rise in online advertising, its potential is being underestimated. By Mark Sweney.
This was touched on when Google announced another trial of print ads on Monday, but the search behemoth will also launch a trial of radio ads by the end of the year that could help it muscle in on the $20 billion radio ads market in the US.
8am: Google's seemingly inexorable rise is not the primary cause of the TV advertising problems at ITV or Channel 4, according to senior media figures. By Mark Sweney.