Trust delays BBC.com decision 2.45pm: The BBC Trust chairman has asked for more time to consider plans to introduce advertising on a global version of the BBC website. By Jemima Kiss.
Wanamaker voices Madeleine ad 12.30pm: Zoe Wanamaker has provided the voiceover for a viral video ad to help publicise the disappearance of Madeleine McCann. By Mark Sweney.
Microsoft in $6bn marketing deal 2.15pm update: Microsoft has acquired global digital marketing company aQuantive for $6bn. By Mark Sweney.
Microsoft: $6bn deal a ‘big bet’ 5pm: Microsoft has admitted that the $6bn it paid for aQuantive is a 'big bet'. By Mark Sweney.
NSPCC taps into social net sites 5.15pm: The NSPCC is placing fictional child profiles on social networking sites featuring actors talking about abuse. By Mark Sweney.
BT Vision makes TV ad debut 10.30am: BT is to launch its first TV advertising campaign to promote new broadband TV service BT Vision. By Mark Sweney.
Publicis launches digital network 5pm: Publicis Groupe is to create a digital advertising agency network called Publicis Modem. By Mark Sweney.
Telegraph website ad cleared 8am: An advert for the Daily Telegraph website that sparked a row has been cleared by the ASA. By John Plunkett.
Trust to decide on BBC.com ads 10.30am:The BBC Trust is expected to decide on proposals to put ads on BBC.com at a meeting next month. By Jemima Kiss.
Google working on YouTube ads MipTV:Google is working with broadcasters on new advertising formats for YouTube. By Jemima Kiss in Cannes.
Yahoo! profits fall as hopes fade for new advertising system Yahoo! shares fell after it disclosed an 11% drop in profits, confounding hopes of a quick payback from a new advertising system. By Andrew Clark.
Google challenging ad agencies, says study Google is now taking on the role of a mass market advertising agency when it comes to online campaigns, according to a report. By Brad Rees.
Google beats Microsoft to $3bn internet ad group Google has announced the £1.5bn cash purchase of leading online advertising network DoubleClick. By Eric Auchard.
Yahoo! wins Viacom ad deal 5.45pm: Yahoo! has signed a three-year deal with Viacom to provide ads to more than 170 websites. By Jemima Kiss and Mark Sweney.