Sony creates surreal HD ad

8am: Sony has shot an ad for HD TV products featuring a 1971 Ford Mustang, a poodle and 5,000 litres of foam. By Mark Sweney.

Cossette cues up Dare takeover

4pm: Digital creative agency Dare has sold a majority stake to Canadian marketing services company Cossette. By Mark Sweney.

Purnell named culture secretary

2pm update: James Purnell has replaced Tessa Jowell as secretary of state for culture, media and sport. By Chris Tryhorn.

Game ads shot down in flames

8am: Posters for a computer game using the slogan 'inner peace through outer violence' have been banned by the ASA. By Mark Sweney.

Man Utd aims for 50m online fans

8am: Manchester United is in talks with marketing groups including WPP, Publicis and Omnicom about an ambitious global strategic partnership. By Mark Sweney.

ITV drums up Local trade

12.45pm: ITV has launched its first advertising campaign for regional web TV service ITV Local. By Mark Sweney.

UK ahead in web ad market

8am: UK media accounted for more than one-third of online spending in Europe last year, according to a report. By Mark Sweney.