Emap goes local

All Emap's consumer magazine and radio websites, including Today's Golfer and Magic FM, will be running classified ads as a result of a partnership with Oodle, the web classified site.

Viacom: More platforms = more revenue

Viacom chairman Sumner Redstone is clearly well briefed on all this technology stuff. He told the Media & Money conference, as reported by paidContent, that the key strategy is in the distribution: "The more platforms our content is on, the more numerous our revenue streams," and started listing Joost, Last.fm and MTV's social networking site Flux. "Professionally produced content only increases in value as digital platforms multiply."

Google’s privacy explainer

The Federal Trade Commission is hosting a two-day event on behavioural advertising and tracking and to celebrate - or rather diffuse concerns about its use of data - Google has set up its very own YouTube 'privacy channel'.

EU launches anti-smoking virals

The European Union is launching an anti-smoking campaign with a series of tongue-in-cheek viral ads promoting fake nicotine-based products. By Mark Sweney.