YouTube has finally done the honest thing and announced that regular, everyday average Joes could be paid for their hard work with a share of the advertising revenue generated alongside their videos.
Two web ventures - from Ann Summers and start-up BootB - are aiming to use the internet to tap into global talent to get the best ideas for ad campaigns. By Mark Sweney
I had a chance encounter with Microsoft's software economist Lars Lindstedt at the MediaTech conference today, which seemed a good opportunity to ask him about a few points of debate.