Morwenna Ferrier 

Pokémon Go style: From Gucci’s Seadra to Vetements’ Pikachu, ‘catch ’em all!’

Thought you’d had it with Pokémon Go? Well there’s more. From colour schemes to logo-referencing, they’re bang on trend this season
  
  

Pikachu and Vetements.
Pikachu and Vetements. Composite: Rex

It’s bizarre to think of a time when Pokémon Go didn’t exist (last week), and how we ended up obsessively following a game that uses your phone’s GPS to chase imaginary creatures around real locations, using it to commit crimes, run around a US Holocaust Memorial Museum and cure global obesity. But that’s life. Like most children’s games, the Nintendo game’s emphasis is on the visual. The same can sometimes be said for fashion, but as it happens, the two overlap. Again, though, that’s life.

Pikachu: The everyman of the Pokémon world, Pikachus are fairly common. There was one just now outside Downing Street. Visually, he’s a bit basic except he’s not, because he’s pre-referencing Vetements’ corporate logo DHL chic, 2016’s most referenced bit of kit.
Pikachu The everyman of the Pokémon world, Pikachus are fairly common. There was one just now outside Downing Street. Visually, he’s a bit basic except he’s not, because he’s pre-referencing Vetements’ corporate logo DHL chic, 2016’s most referenced bit of kit. Composite: Rex
 

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