More than 500,000 Brits have downloaded the Trivia Crack mobile game in the first two weeks since its release in the UK, according to its developer.

The social trivia quiz had already picked up 100 million players in the US and Latin America, where it launched in late 2013.

That milestone was announced in mid-January, but Argentinian developer Etermax says the game has added another 25 million players since then, taking its total to 125 million.

“Since adapting Trivia Crack for English-speaking audiences in mid-2014, we have quickly discovered that there is high demand from hardcore and casual app gamers alike for a fun, insightful trivia game in the European countries,” said chief executive Maximo Cavazzani.

“With 38 million users already playing Trivia Crack in the US, we are thrilled to be seeing the same enthusiasm from gamers in the UK in such a short period of time.”

Released for iOS, Android and Windows Phone devices, Trivia Crack has elements of Trivial Pursuit, with its database of general-knowledge questions split between history, geography, science, sports, entertainment and arts categories.

However, the way it gets people playing multiple turn-based matches against friends or strangers is more reminiscent of mobile hits like Words With Friends, Draw Something and SongPop.

Etermax is also encouraging Trivia Crack players to submit their own questions and rate those of other players, to keep its content fresh.

The developer is also brandishing research from mobile analytics firm App Annie claiming that it was the most downloaded game in the world for Apple’s iOS devices in December 2014, before its UK launch.

A few years ago, Trivia Crack’s sharp rise to the top of app store charts would have made it a tempting acquisition for larger social games companies.

However, the example of Draw Something – whose developer OMGPOP was bought by Zynga for $180m in March 2012 at what turned out to be the peak of the game’s popularity – may make potential acquirers of Etermax more cautious in 2015.