The social Ryder Cup – how much interest is each team generating online?

Europe have taken the lead against the US team on day one in the golf but was that also true of the amount of attention they were getting online?
  
  

Europe's Rory McIlroy (L) and Europe's Sergio Garcia during the foursomes.
Europe’s Rory McIlroy (L) and Europe’s Sergio Garcia during the foursomes. Photograph: Lee Smith/Action Images

The 40th Ryder Cup has teed off at Gleneagles in Scotland, with the European team coming out ahead in the first day of foursomes and fourballs. Can the same be said of how much interest they were generating online?

We found out using HP’s Explore tool, which gave us a total score for each player based on how often they were mentioned in tweets, retweets, Facebook updates and even news stories.

To keep the competition fair we made sure that we were only tracking roughly during the period of the matches. On the first day, as well as winning in the golf, the European side had a comfortable social lead against the US.

This was in no small part due to huge interest in the team of Sergio Garcia and Rory McIlory and a tweet from a member of a certain pop band which made sure Henrik Stenson was the player being mentioned the most online.

Take a look at all the head to head scores below.

 

Leave a Comment

Required fields are marked *

*

*