It was hyped almost as much as the World Cup final – but the BBC's Doctor Who series 8 trailer, shown in the half-time break during the match, didn't disappoint fans. The BBC had done its best to build excitement with a string of short clips and tweets:
Keep your eyes on @BBCOne tonight… #HalfTime #GermanyvsArgentina #DoctorWho pic.twitter.com/rSnClmc3KX
— Doctor Who Official (@bbcdoctorwho) July 13, 2014
In the (very dark-looking) trailer, a robotic voice – sounding something like the Doctor's old adversary Davros – told us that "life returns". Then Capaldi's Time Lord told us: "I'm the Doctor. I have lived for over 2,000 years. I have made many mistakes. It's about time I did something about that." His companion Clara Oswald then asked "Where are we going?" "Into darkness," replied the Doctor.
A string of images then followed, including Daleks, Cybermen, a tentacled alien and a tryrannosaurus rex stomping past the Houses of Parliament. Plenty to look forward to, then – and the tantalising image of Capaldi on a horse. The Doctor then asked: "Clara be my pal - am I a good man?" Clara almost whispered: "I don't know who The Doctor is any more". Unsurprisingly, viewers went into a frenzy on Twitter, with many claiming the trailer was better than the (then goal-less) match:
Watching the football just for this Doctor Who trailer now that's commitment.... It better be worth it...
— moriparty (@hiddlesfiddles) July 13, 2014
#WorldCupFinal has been great so far, but that #DoctorWho trailer was better.
— Cameron Hunter (@cameronhunter) July 13, 2014
So far the most exciting thing about the World Cup final has been the Doctor Who trailer at half time
— Vicky Nutley (@VickyNutley) July 13, 2014
How could the #WorldCup get any better? Have a #DoctorWho trailer at HT. Knew I'd be rewarded for choosing @BBCSport over @itvfootball
— Liam Culshaw (@liamjculshaw) July 13, 2014
The new series starts on 23 August – Monkey hopes that, unlike the World Cup final, Doctor Who doesn't have to go into extra time to deliver a result.