John Reynolds 

Gawker links up with Future to launch Lifehacker and Kotaku in UK

British versions of apps and gadgets website and video games blog to roll out in April, joining successful local Gizmodo website. By John Reynolds
  
  

Lifehacker
Lifehacker: to be launched in the UK by Future Publishing Photograph: Screengrab Photograph: Screengrab

Nick Denton's Gawker Media has cemented its partnership with Future Publishing, which will launch two more of the US digital media company's entertainment sites under licence in the UK.

Future, the specialist tech and gaming publisher of print and web brands including Total Film and T3, will launch UK versions of apps and gadgets website Lifehacker and video games blog Kotaku in April.

The move follows the licensing deal Future struck with Gawker in 2011, when it launched its design and technology brand Gizmodo in the UK.

A team of Future journalists will publish UK-specific content for Kotaku and Lifehacker.

Lifehacker will be edited by Dan Grabham, the associate editor of Future's technology website Techradar. It offers tips and advice to on apps, gadgets and financial tools to improve consumers personal and professional lives, and has a reach of 22.7 million unique users a month, including 1.6 million in the UK.

Kotaku will be edited by Keza MacDonald, the writer and author who was previously UK games editor of IGN, the entertainment website. The games blog, which launched in 2004, boasts 11.5 million unique users a month, including 1.1 million in the UK.

The two websites – which have already been launched in other countries outside the US – will complement Future's portfolio of existing gaming brands, including GamesRadar and CVG, and its collection of technology brands, which includes T3 and TechRadar.

Gawker Media's vice-president of business development, Erin Pettigrew, said: "Gawker Media is excited to expand our partnership with Future in the UK to include the Kotaku and Lifehacker brands in addition to Gizmodo. Future has been expert in navigating the UK's blue-chip advertising landscape and in growing a highly engaged audience in partnership with our brand.

"As we expand our partnership to include more brands, Gawker Media sees Future's local expertise and premium content as a real strength in growing our international presence in a key market outside the US."

The Future UK managing director, Nial Ferguson, said: "This is great news for us at Future as Kotaku grows the online reach we have within the games market to a phenomenal 3.3 million monthly users, while Lifehacker grows our online reach in the technology market to a staggering 6.8 million monthly users, but more importantly increases our coverage of the business technology market."

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