Mirror Group Digital, Independent.co.uk and Standard.co.uk enjoyed month-on-month traffic gains in December, when the festive holiday usually results in newspaper website user numbers dipping.
Sure enough, the UK's three most popular newspaper websites – Mail Online, theguardian.com and Telegraph.co.uk – reported some decline in average daily unique browsers over the festive period compared with November.
Mirror Group Digital cracked the 2 million daily unique browser mark for the first time in December, rising 8.61% month on month to hit 2,023,770, according to the latest Audit Bureau of Circulations figures published on Thursday.
Trinity Mirror's digital business, which also saw a 5.29% rise in monthly web browsers to 42,880,543, also revealed the number of readers who opt for an e-edition of the Daily Mirror for the first time.
MGD reported 33,935 readers of the Monday to Friday version of its free e-edition, which is defined as a replica of the print newspaper read on devices such as tablets and does not include app usage, and 5,048 punters who paid £3.99 for the weekend digital edition.
Independent.co.uk had a strong month with a 5.45% rise in daily browsers to 1,355,770, and 7.94% growth in monthly browsers to 29,894,151.
Lebedev-owned stablemate Standard.co.uk saw daily browsers rise 1.77% to 197,930, and monthly browsers grow 6.53% to 4,550,485.
The largest faller among national titles reporting ABC digital figures in December was the usually irrepressible Mail Online, which saw daily browsers drop 5.7% to 9,810,129, and monthly browsers dip by 4% to 161,320,058.
In December theguardian.com, the Guardian News & Media website network that includes MediaGuardian, was down 1.96% month on month to 4,595,213 average daily unique browsers. However, totally monthly browsers were up 1.55% to just over 85 million.
Telegraph.co.uk's average daily unique browsers were down 2.71% on November to 2,951,609, while monthly browsers increased slightly, by 0.56%, to a shade under 61 million.
Mail Online
Daily average browsers: 9,810,129
Month-on-month change: -5.70%
Year-on-year change: +39.37%
Monthly browsers: 161,320,058
Month-on-month: -4.02%
theguardian.com
Daily average browsers: 4,595,213
Month-on-month change: -1.96%
Year-on-year change: +24.81%
Monthly browsers: 85,259,691
Month-on-month: +1.55%
Telegraph.co.uk
Daily average browsers: 2,951,609
Month-on-month change: -2.71%
Year-on-year change: +5.02%
Monthly browsers: 60,977,459
Month-on-month change: +0.56%
Mirror Group Digital
Daily average browsers: 2,023,770
Month-on-month change: +8.61%
Year-on-year change: +135.5%
Monthly browsers: 42,880,543
Month-on-month change: +5.29%
Independent.co.uk
Daily average browsers: 1,355,770
Month-on-month change: +5.45%
Year-on-year change: +39.64%
Monthly browsers: 29,894,151
Month-on-month change: +7.94%
Metro.co.uk
Daily average browsers: 835,980
Month-on-month change: -4.54%
Year-on-year change: +295%
Monthly browsers: 19,549,963
Month-on-month change: -2.80%
Standard.co.uk
Daily average browsers: 197,930
Month-on-month change: +1.77%
Year-on-year change: +38%
Monthly browsers: 4,550,480
Month-on-month change: +6.53%
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