1 The tattoo
Blake Lively's arm is strewn with images of butterflies on barbed wire. What could this mean? That she's an irresistible mixture of delicate and dangerous? That her barbed wire factory was in the middle of a honeysuckle meadow? That she has terrible taste in tattoos?
2 Benicio's blade
Benicio Del Toro plays a violent member of a Mexican drug cartel, but the close cropping of these photos makes it impossible to tell how long his blade is. It might be a dagger, or a full-on Zorro sword, or it might even be a bespoke 30ft knife that Benicio spends the film staggering beneath like a beleaguered caber-tosser. Hopefully it's that.
3 Typographical rocket
The "AVA" in "Savages" has been deliberately set to look like a space rocket. Could this mean that Oliver Stone has adapted Don Winslow's book to add a subplot about the end of Nasa's manned space programme? On the other hand, it also looks like one of those fancy Philippe Starck juicers. Maybe everyone just drinks a lot of juice.
4 Travolta's hairline
The cropping of John Travolta right below his hairline is the biggest tease. What's he going to sport in the film? A Grease quiff? A conservative Old Dogs centre-parting? The full From Paris With Love skinhead? Is it too early to wish that it'll be his old wig from Hairspray?
5 What certificate?
"This film is not yet rated" – but that probably doesn't matter. Desert heists, scars, swords, scythes, drug dealers, a skeleton holding a gun – from the look of this poster, it's probably going to be a U certificate. Or a PG, for its scenes of mild peril.
6 Vertical lettering
Notice how each letter of "Savages" corresponds with a separate image. It'd make sense to assume that there's more to this than meets the eye. Perhaps the "S" in the first image signifies the sand in the picture. And the "A" represents Taylor Kitsch's attitude. "V" obviously stands for "very hairy" while the next "A" means "alive?" and the "G" stands for "gun". Then there's "E", which stands for "extremely well-groomed" and S, which everyone knows stands for "Shout", the 1991 film in which John Travolta played an inspirational music teacher. See? Simple.