The Good Pub Guide has gone into online public beta, as announced in this week's New Media Age. A quick look for pubs near me reveals almost no reviews, despite the presence of several very good ale houses in the area.

And one of the three very short reviews I did find, for The Mayflower in Rotherhithe, has this:

Greene King ales, good coffee and good value wines; piped music; children welcome, nice jetty/terrace over water, open all day, in unusual street with lovely Wren church.

Now, St Mary Rotherhithe is indeed one of London's most handsome churches, but not by Wren. Pedantic I know – but if you're moving into the online pub guide game, trading on the authority of your printed product, it helps to be authoritative.

Which brings me to the broader point: We already have beerintheevening.com, which has been serving us well these past however-many years. Why would we now turn to the first trad publishing come-lately guide to come along?