You've probably already seen this - it's being Dugg faster than an incriminating video of Britney and Katy Perry. Last week, Robert Bowling, community manager at Infinity Ward posted a furious piece on his blog about one Noah Heller, the senior producer on CoD: World at War. Heller has been busy carrying out interviews to publicise Treyarch's big Xmas release, but on several occassions he has apparently compared the title to Infinity Wars' previous CoD titles - and it's ticked off Bowling. A bit.

Here's his reaction to Heller's assertion that the bolt-action rifle used to require three or four shots to down an enemy...

WTF are you talking about?! "in previous Call of Dutys blah blah blah". First of all, you didn't work on "previous Call of Dutys", so don't talk as if you're down with how / why things were designed the way they were. Second, you're completely fucking wrong.

And then some more:

A rule of thumb I like to use is…. when promoting your game. Promote YOUR game. Don't compare it to another game, or reference what OTHER games did in the past, pitch YOUR game. I mean, you have lots of cool things you could talk about… like Nazi Zombies….

Can you guys please stop interviewing this guy, talk to someone who actually works on the Dev Team at Treyarch and knows what the fuck they're talking about. Not Senior Super Douche Noah Heller from Activision - who apparently has never played the game and doesn't even work at the developer.

This almost never happens. I mean, public in-fighting between two developers working under one publisher. It's the sort of nightmarishly human scenario that PR departments will seek to quash with Draconian might before it ever, ever escapes the confines of the company intranet. And yet, here it is online for all to see.

It's unlikey, though, that Bowling's plea for game sites to stop interviewing Heller will be heeded. Senior producers are often the only staff made available for press interviews, as they can be trusted to deliver the company line and to ensure that USPs are revealed in synchronisation with global marketing plans. With primary source material still a valuable currency in the world of online game news, sites will just grit their teeth an accept the on-message spiel, even if it's bereft of true development insight - lord knows I've been there.