Sir Martin Sorrell's WPP has acquired Schematic, the US digital agency hired by ITV to design its video-on-demand website and media player.

Schematic has developed strong credentials in developing digital projects for media and entertainment clients including ABC, MTV, CNN, Comcast, Time Warner and Turner.

The eight-year-old, Los Angeles-based company was hired by ITV last October to lead the £20m redesign of ITV.com and the all-important development of its ad-funded media player.

Schematic's revenues for the year ended March 31 2007 were $29.6m (£14.78m), with gross assets of $8m (£3.94m).

Besides its head quarters in Los Angeles, Schematic has offices in New York, Boston, Atlanta and San Jose, Costa Rica and employs 255 people.

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