You might think this is far too cruel to Sony's Phil Harrison, but it has its amusing moments. The material is well known, and includes pictures from the Australian retailer who mocked up a PS3 "demo" using an Xbox 360.

heavyarms117 is clearly an Xbox 360 fan (and might even work for Microsoft) but says that all he did was add pictures to a song, How to Kill a Brand by Doc Adams, which he found at http://www.gamercastnetwork.com/vgs/songs/HowToKillABrand-FULL.mp3

Update: I didn't recognise the song, so I'm indepted to a post by Owen Thomas for this comment:

But what's really got to hurt is that one critic has taken the tune from "How to Save a Life," a Sony Music hit by The Fray that's the theme song to "Grey's Anatomy," and used it as a mocking tutorial for Sony on "How to Kill Your Brand." The ultimate downside of corporate synergy: When one division's products are used to assail another's.