Gary Oldman is starring in Nokia's latest advertising campaign, which promotes its new all-in-one multimedia phone in a bid to crack the portable music and video market.
The campaign, which focuses primarily on the Nokia N93's video capabilities, comes just weeks after the mobile firm announced its plan to take on Apple in the music download market through its acquisition of digital music company Loudeye for $60m (£31m).
The commercial, which will run in cinemas nationwide, is being supported by press and online ads and a YouTube-style video upload site called Nokia N Series Studio.
Oldman has also made a film, called Donut and with a daydream theme, that will appear on the site.
Mobile phone companies have struggled to encourage significant numbers of consumers to use their phones' multimedia functions.
The ad campaign, which carries the strapline, "The next story in video", aims to tackle this problem by showing Oldman using a Nokia phone to capture all the elements that make up a Hollywood film - such as action, suspense and mystery - as they arise in everyday situations.
The campaign ends with the actor quoting the Shakespearean line, "All the world's a stage and all the men and women merely players."
The campaign launches the Nokia N93, which combines a phone, digital camera, camcorder and music player. It can take up to 90 minutes of video footage and hold 1,500 music tracks.
"We want to be a leader in mobile multimedia by offering audio, images and videos in one product," said Rachel Wright, the joint marketing manager at Nokia Multimedia UK.
"We want to push the idea that consumers don't need a digital camera or an mp3 player but can get all the capability in one product."
The Nokia N Series Studio website soft-launched in April but this campaign marks the first time it has been promoted fully to the public.
"The site aims to be like MySpace or YouTube by encouraging the spontaneous capture and uploading of clips," said Richard Ferguson, the joint marketing manager at Nokia Multimedia UK.
"The campaign and site are about driving the shift from the consumption of media through to creation of content."
The campaign has been created by Lowe with media planning and buying by Mediacom.
The strategy and development of the Nokia N93 campaign, including the user-generated content led community site, has been led by agency Naked.
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