Keith Stuart 

Xbox 360 to re-launch in Japan

The chaps over on Technology blog are straying into our backyard again, reporting on Microsoft's plans for what amounts to a relaunch of Xbox 360 in Japan due to poor sales. According to the usually well-informed news site Magic Box, along with other sources, there is even a date for the big event - June 29. The company expects to have 60 Xbox 360 games available in Japan before the end of the year - of those, Chromehounds, Spectral Force 3: Innocent Rage, Bullet Witch and Ghost Recon Advanced Warfighter will apparently hit the shelves to coincide with June's day of truth.
  
  


The chaps over on Technology blog are straying into our backyard again, reporting on Microsoft's plans for what amounts to a relaunch of Xbox 360 in Japan due to poor sales. According to the usually well-informed news site Magic Box, along with other sources, there is even a date for the big event - June 29. The company expects to have 60 Xbox 360 games available in Japan before the end of the year - of those, Chromehounds, Spectral Force 3: Innocent Rage, Bullet Witch and Ghost Recon Advanced Warfighter will apparently hit the shelves to coincide with June's day of truth.

Microsoft is also releasing a special Limited Edition World Cup version of the Xbox 360 console bundled with EA's FIFA World Cup 2006 and a FIFA face plate. It looks quite nice actually.

But will all this be enough to tempt Japanese gamers? Jack Schofield over on Technology Blog is skeptical, arguing that a nation of PlayStation devotees is unlikely to switch allegiances so easily after a decade in Sony's pocket. I'm not so sure this is about loyalty to PlayStation though - I think it's more indifference to Xbox and what it has to offer...

So far, this has not been a good platform for traditionally popular Japanese genres - RPGs, fighting games, survival horror, kawaii puzzlers and trading games, etc - instead, there has been an emphasis on FPS and squad-based strategy titles, neither of which tend to figure that highly in Japan's gaming charts. Still, Microsoft is making some moves in the right direction. Ninety-Nine Nights, the lush fantasy battle adventure published by MS and developed by Q Entertainment has just scored an excellent 37/40 in Famitsu Xbox 360 magazine and is much more in tune with local tastes. Ninety-nine more like that and Microsoft might be onto something...

 

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