Mark Sweney 

AOL draws on blog posts for new poster campaign

9.30am: AOL has launched a follow-up to its provocative 'Discuss' ad campaign - which asked the public for their thoughts on the internet - using straplines based on the feedback. By Mark Sweney.
  
  


AOL has launched a follow-up to its provocative "Discuss" advertising campaign - which asked the public to post their thoughts on the role of the internet on a blog - using straplines based on the feedback.

The new campaign will see 7,000 posters running nationwide addressing six key topics that emerged from consumer feedback at www.aol.co.uk/discuss.

Posters will use lines derived from comments, including "When your children are upstairs, do you know where they are?" and "If the internet kills the high-street will we miss it?".

The £25m campaign launched in January with a two-part series using positive and negative statements and a voiceover by actor John Hurt, with lines such as: "It is one of the most dangerous weapons ever created. A way for the unhinged to spread evil, free of supervision or censorship. What do you think?".

Earlier this month AOL presented a report in parliament based on the first phase of the campaign before a number of MPs and policymakers.

The report, entitled Freedom or Security: Which is More Important in an Online World?, included comments collated from consumers who posted on AOL's blog.

· To contact the MediaGuardian newsdesk email editor@mediatheguardian.com or phone 020 7239 9857

· If you are writing a comment for publication, please mark clearly "for publication".

 

Leave a Comment

Required fields are marked *

*

*