The Women in Games Conference and Channel 4's IdeasFactory (Scotland) have announced a competition in search of alternative approaches to traditional computer games marketing, to tie in with one of the sessions at this year's conference. The aim is to produce a campaign that will appeal beyond the 15-24 year old male demographic. Winners will get a cash prize, free entrance to the Women in Games conference at University of Abertay this 8-10 August, including travel and accomodation, and their work displayed on the IdeasFactory website. I'm absolutely desperate to see what entrants come up with; the campaigns should be great!

Individuals or teams of up to three will have to produce a fully-costed marketing campaign involving designs for magazine advertisements, posters and postcards, merchandising concepts and a detailed strategy involving PR stunts, celebrity endorsements and product placements.

Check out the site here. Closing deadline for submissions is 4 July and all winners' work will be displayed at the event.