The object of your affection may not have come up with the goods this morning but rest assured there are plenty of other unlikely candidates vying for your attention this Valentine's Day.
It is not just the florists and the chocolatiers who have been peddling their wares. Internet inboxes have been deluged with spam emails.
Whether it be advice from St John Ambulance on what to do if burned by a candle during a romantic liaison, surveys on the nation's cheesiest chat-up lines and most kissable celebrity lips, or lists of aphrodisiac foods from stilton to pumpkins, the emails have just kept coming.
192.com can apparently help track down the love of your life, Refuge wants victims of domestic violence to be remembered on the day of love and the British Heart Foundation urges donations to mend "real broken hearts".
The onslaught will not be welcomed by the 74% of adults who, according to one report, feel Valentine's Day is already too commercial. It may, however, be partly responsible for the fact that 64% admitted they would still be buying at least one gift for their lover.
Mintel retail analyst Richard Caines said: "Retailers have been marketing Valentine's Day gifts more heavily. This has made Valentine's Day seem more important to people and has put pressure on them to spend their money."
The report also found people were spending more on romantic gestures, with jewellery now more than twice as popular as six years ago. "The whole thing is driven by the retailers and the marketing people," Mr Caines added.
The Royal Mail also jumped on the bandwagon, claiming that posting a card was "still the only true way to send an anonymous greeting".
Despite predictions that its postbag would exceed 12m cards, the organisation still enlisted the help of relationship psychologist Susan Quilliam to put together "an enlightening guide to choosing, writing, sending and interpreting your card". She advises: "It's risky sending an overtly sexual card to someone you've not yet formed a relationship with. Never, ever send an insulting card - Valentine's Day makes even lads and ladettes feel emotionally vulnerable."
Interflora joined the fray despite predictions that Britons would spend more than £50m saying it with flowers.
The company compiled a list of dos and don'ts for men, such as don't buy underwear that's too small because she'll think you want her to be thinner, but don't buy it too large because she'll think you think she's fat.
It also provided a "profiler" which helps men pick the right petals for her personality by matching her with a celebrity from a list including Victoria Beckham and Kelly Osbourne.
Even those without any prospect of romance have been unable to escape the big sell. Waitrose advises the one in three who will be spending a Bridget Jones-style evening alone: "The key element to ensure a successful soiree is to enjoy fantastic food."
