Will Pavia 

My new media

Penny Martin
  
  


What are your favourite websites? Like everyone in the fashion industry, I use Style.com and Firstview - invaluable fashion collections compendia. I read WGSN.com, FUK.co.uk or FWD.com for news and Hintmag.com for scurrilous gossip. For something more creative, though, I think Play-create by Danny Brown, our online multimedia director, is amazing. It's a personal project of his to create digital art in collaboration with musicians.

Last online purchase? A Eurostar ticket for Paris Fashion Week.

Ever been in a chat room? No. Honest!

Most recent technological faux pas? Ill-advised mobile phone use after a few glasses of wine, probably. In work, I have a team of very talented techs and designers to spare my technologically-inept blushes.

Main source of news on the web? I rarely use news sites, though I do get a few wires by email. I get Snowmail, the Channel 4 News digest by Jon Snow. But generally I prefer to get my current affairs when I get home.

Least useful website? There are plenty of things I get sent for review every day that are nothing other than beautiful or entertaining. I really enjoyed the photographer Jason Evans' Beauty Where You Find It project for Shiseido earlier this year. He did a 60-day round-world trip, posting one image of beauty per day from wherever he was. It was a simple way of presenting imagery on the web but compelling and heartening.

Do you use a screensaver? No. No wallpaper either: my desktop management is so poor you would not be able to see it.

Most irritating thing about the internet? Ugly banner advertising. There's no excuse for it. Get a good designer!

Do you still bother with old media? Yes. It's only a thorough grasp of what works best in print, film or TV that makes it possible to create genuine innovation for the web. I buy loads of fashion magazines and have a complete collection of Vogue dating from 1967. I read novels sporadically, collect unusual dictionaries and subscribe to Granta. TV is my true love, though. I'll watch anything entertaining or well-crafted, irrespective of whether I have any interest in its subject: I get up for Soccer AM every Saturday despite knowing nothing about football.

Penny Martin is editor of SHOWstudio.com, where creative types from fashion, design and art collaborate on experimental projects and broadcast live events

 

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