Philips hopes to bring miniature key chain USB storage devices to the mass market with a range of models that feature integrated cameras and MP3 players. Due in stores this week, the chains are made from magnesium, weigh around 35g and are slightly larger than a pack of chewing gum. The USB connection plugs into any PC and can transfer and store data, images, music and files. The two photo key chains, the 64MB KEY007 (pictured below) and KEY008 (128MB) can also take images via a VGA standard camera. They will cost £79 and £89 respectively. There are four MP3- playing key chains, ranging from £79 to £119.

Philips is also launching a hard disk personal MP3 player - the £350 HDD100 . Made from magnesium, it is slightly larger than the latest Apple iPods and has 15GB of storage. Unlike its Apple rival, it can also record directly from CDs.

Philips is also offering a £200 hi-fi system that can stream music direct from a PC. The MCM570 has a USB connector and USB PC link and MusicMatch software to connect the two devices.
www.philips.co.uk