French computer games company Infogrames will operate under the Atari name, which it picked up from Hasbro two years ago, reports Reuters. It will certainly arrive with a bang, with 4m shipments of its new game based on Enter The Matrix on May 15. Comment: Atari started as a Silicon Valley company that wanted to sound Japanese (great logo, but doesn't it make you think of Mount Fuji?), and now it's a French company that wants to sound American.