Neil McIntosh 

The 10 biggest hype jobs of 2002?

John Oltsik takes a look at the ten biggest "hype jobs" of the year on News.com. One or two of those he mentions - web services and security FUD - ring a bell, although if these are really the best he can come up with, it confirms my suspicions it has not been a vintage year for technology hype. But there is evidence of a slight improvement in hype's fortunes just of late, if the number of calls from PR companies asking "does the Guardian cover the internet at all?" are anything to go by.
  
  


John Oltsik takes a look at the ten biggest "hype jobs" of the year on News.com. One or two of those he mentions - web services and security FUD - ring a bell, although if these are really the best he can come up with, it confirms my suspicions it has not been a vintage year for technology hype. But there is evidence of a slight improvement in hype's fortunes just of late, if the number of calls from PR companies asking "does the Guardian cover the internet at all?" are anything to go by.

 

Leave a Comment

Required fields are marked *

*

*