Owen Gibson 

Wisden goes in to bat with BBC for online cricket venture

1.30pm: Online cricket bible Wisden.com is teaming up with the BBC to screen live coverage of all international matches in India. By Owen Gibson.
  
  

Cricket
The England team's success has raised hopes of a close Ashes series next summer Photograph: AP

Wisden.com, the internet version of the respected cricket bible, is teaming up with the BBC to screen live online coverage of all international cricket matches in India until 2004.

The pay-per-view service is designed to build on its recent experiment in screening coverage of the India v England one day international.

Wisden believes the site will provide a valuable revenue stream with Indian cricket fans around the world unable to watch TV footage logging on for the web broadcasts.

The site was launched last year by Mark Getty, son of the philanthropist Paul Getty. The Getty family also owns the offline business.

"The exciting thing about streaming live cricket over the internet is that it brings live cricket to a whole new audience - to fans who are at work during matches or who don't have access to cricket on TV," said Robin Bevan, the chief executive of Wisden.com.

The site has already enjoyed some success in persuading punters to pay £25 a year to access its archive of Wisden annuals, which date back 138 years.

It also provides breaking cricket news, together with audio and video reports.

BBC technology, the commercial department set up to exploit the BBC's technology resources, will encode the television feed from Indian national broadcaster Doordashen and repurpose footage for broadcast on the web.

Wisden plans to broadcast every Indian match until September 2004, starting with the current series against Zimbabwe.

 

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