Now you can be the first boy on your block to sign up at Playmore.com, which today kicks off the European marketing campaign for Microsoft's Xbox games console. "Play More" is the theme of the ad blitz that will lead up to the Xbox's launch here on March 14. If you are desperate, The separate Xbox UK site has a link to a pre-order page so you can reserve a system from Amazon or Toys R Us. Deep pockets are not an optional extra.