Dixons is also making a play for the Xbox games console market, offering to pre-order machines for half the price (£10 instead of £20). Further, you can try before you buy: Dixons has flown in 20 American systems to put in selected stores (Bluewater, Lakeside, Brent Cross, Croydon's Whitgift Cente, Meadowhall, the Metro in Gateshead -- the Xbox is evidently the first console targeted at mall rats). The distribution includes four (count 'em) consoles to cover the whole of Scotland, Ireland and Wales, but you'll be OK if you live in Kingston on Thames.