Dylan Wilk, 27
What does it do? Sells computer games via direct mail and over the web.
How it's gone: Wilk has ridden the dot.com rollercoaster. Gameplay's valuation jumped from £60m to £130m but has since slumped to £18.2m as it struggles to work out what its long-term future is.
Valuation: Still has the £2m cash he got from selling his mail-order computer game business to Gameplay, and drew a £76,000 salary until quitting last week. Shareholding worth £3m last time, now worth just £1m. <BR
