Sales of digital cameras have outstripped those of traditional 35mm film cameras for the first time, according to Dixons.
The retailer said that 54% of customers buying cameras in April chose digital technology over film, proving that holidaymakers are willing to store their photographs on disk rather than in traditional albums.
"This is a sea change in consumer photography," said Ian Ditcham, marketing director at Dixons. A spokesman for the company added that the resolution of digital pictures was now good enough to compete with film, and customers preferred the convenience of sending their photos to friends and family instantly over the internet.
The store also credited the falling price of digital technology and improvements in the design and production of digital cameras for the change in sales patterns.
The best selling cameras at Dixons during April were the Olympus C-860 , the Kodak DC215, and the Fuji MX2200.
Useful links
Shortcourses digital photography resource
