The Scottish Tourist Board is cashing in on Madonna's wedding with an advertising campaign that transforms her famous Gaultier cone bra into a Scottish mountain range.

With the world's attention focused on the Scottish highland town of Dornoch, where Madonna and Guy Ritchie will marry this afternoon, the Scottish Tourist Board is seizing the opportunity to promote Scotland as the perfect holiday destination.

The tongue-in-cheek advert, which uses the line, "Where does the world's greatest sex symbol go to escape?" has been rushed out on time for the wedding of the year.

"Madonna's wedding is fantastic news for Scotland," said David Reid, creative partner at the Scottish Tourist Board's ad agency, 1576.

"The area around Dornoch has already seen a boost of £2.5m thanks to the wedding, and there will definitely be a knock-on effect with people wanting to get married here.

"There's a feeling that if it's good enough for Madonna it must good enough for me."

The Scottish Tourist Board is also planning to revive a TV ad campaign that ran over the summer. The ads, in which returning holidaymakers reminisce about their experiences in Scotland, will be broadcast on ITV, Channel 5 and Sky over the weekend.

Quick to capitalise on the impending nuptials of the world's most famous pop star, the tourist board has already demonstrated its quick-witted approach to promoting the country to visitors.

Last week they set up a website to promote Scotland as the perfect place to get married. It has already attracted over 10,000 hits from all over the world, and claims to have been visited by someone in every state of America.

And this week two members of staff from its PR department have spent the week in Durnoch, where they have been promoting Scotland to the estimated 500 foreign journalists in the town.