Amy Vickers 

Media Week round-up

A round-up the latest launches, appointments, account wins and mergers from the trade press. By Amy Vickers.
  
  


The BBC faces fresh controversy over plans to launch a masthead TV project off the back of a celebrity magazine codenamed Project G.

The magazine is to be twinned with a 20-minute branded show-business slot on BBC1's Saturday morning programme Live & Kicking. The masthead slot is to launch on October 7.

BBJ Media Services is being tipped to pick up the £8m easyJet media buying account following a three-way pitch against Zenith and BJK&E.

The Interpublic Group is said to be planning to merge UK media agencies Western International Media and Initiative Media - one of the last remaining country mergers between the two agencies.

The merger has been mooted since Initiative lost the Peugeot Citro‘n account in July (the main obstacle was the fact that Western holds the Vauxhall account).

Denise Gardiner has left Starcom Motive to head the Media Planning Groupês new research group.

Redwood Publishing is to produce an on-screen magazine for TiVo, called Inside TiVo.

Quantum New Media managing director Paul Longhurst has called for greater accountability in the online sector.

Booth Lockett Makin has appointed MediaCom TMB commercial director Paul van Barthold as media director. He fills the gap left by Ian Clarke when he became director of advertising at News Group Newspapers.

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