In the third in a series of essays on digital media and publishing, Ewan Morrison, who will appear at the Edinburgh World Writers' Conference, claims that as the project to monetise social media falters the self-epublishing industry's defects will be laid bare
Alison Flood: Your e-reader knows how long it took you to finish The Hunger Games and where you stopped reading Wolf Hall. Publishers are thrilled with the new data – but what does it mean for the rest of us?