Ad technology is helping advertisers increase their return on investments, but human skills are still essential to implement and optimise these campaigns
As the history of advertising reveals, strong ads and content have coexisted without much conflict for years. But there is a new threat to agencies on the horizon, writes Mark Boyd
The former chief executive of News International is taking up a position at the Dublin-based company where she’ll be helping them to geolocate data. Probably
Open internet supporters fly plane with banner reading ‘Comcast: don’t mess with the internet’ after FCC voted to approve strict rules to keep the internet free
Business news agency’s new global portal combines bloomberg.com and businessweek.com – but users will have to have their conversations about its content on social media
Attempts by corporations to charge for fast-lane access must be resisted but data transmission needs to adapt to changes in technology, writes John Naughton