Marketers must get over the misconception that platforms such as Facebook and Twitter used to offer free ways to create meaningful engagement at scale, says Jerry Daykin
The social media firm’s latest big idea – to allow users in developing nations free net access if they use its app – should be resisted, writes John Naughton
Mark Zuckerberg’s selection of The End of Power by Moisés Naím sparks ‘seismic change’ in the book’s fortunes, with 18 months’ sales outstripped in days