How the web lost its way – and its founding principles

When Tim Berners-Lee invented the world wide web 24 years ago he thought he'd created an egalitarian tool that shared information for the greater good. But it hasn't quite worked out like that. What went wrong, asks Stuart Jeffries

Attack of the social poachers

The art of enticing customers away from competitors using social tactics requires a human touch. Without it the results can be creepy and inappropriate