Tim Cook: Apple products aren’t just for the rich

In interview CEO says Apple isn’t a ‘high-margin’ company on eve of the launch of what’s expected to be its first $1,000 smartphone, the iPhone X

iPhone X: Apple’s latest iPhone name leaks ahead of official release

iPhone X is rumored to be priced at close to $1,000 and set to be launched on Tuesday at the company’s multibillion-dollar new headquarters

From handsets to Hollywood: Apple joins the dash for content

The tech giant is a latecomer to a market being transformed by Netflix and Amazon. But if it commits enough money, it could yet be a serious player

If you don’t have a mobile phone, tell us why

As the world welcomes the latest iPhone this week, we want to hear from those who don’t have a mobile phone at all

Amazon and Apple join race for James Bond distribution rights

Rights valued at up to $5bn are considered to be underexploited and deal with either could also involve global TV broadcasting

Apple, Facebook and Microsoft lead fightback against Trump over Daca

Microsoft promises legal support for any employee facing deportation, while Facebook and Apple issued statements criticising decision to end migrant program

Why are Samsung’s emojis different from everyone else?

From a cookie that’s definitely not a cookie to a yellow flag when everyone else sees red, sending emojis is fraught enough without manufacturers changing things

Apple cancels its London music festival

Apple Music festival – formerly iTunes festival – comes to an end after 10 years, as the company focuses on original TV and music content

Siri heads for a shake-up in the ‘iPhone 8’

With no home button on the new iPhone something’s got to give, and that something might just be your power button

Forget Wall Street – Silicon Valley is the new political power in Washington

It used to be banks, but now it is tech giants that dominate the US lobbying industry. Can money buy them what they want: less competition, less tax ... and more data?

Apple considers moving into Gone With The Wind and Matrix studios

Tech firm in talks over office space at Culver Studios in California as it vies to become heavy hitter in TV and film

Apple: expect a radical iPhone redesign for its 10th anniversary

On 12 September Tim Cook’s company will hold its first event at the new Steve Jobs Theater in Cupertino, California. Here’s what they will (probably) talk about