The advert that can tell who you are

It's like something out of the sci-fi film Minority Report – London is to hoast an advertising hoarding that can 'read' passers-by and customise its content to suit them

Poster notes: Martha Marcy May Marlene

Paul Owen: Using a QR code in the design of a movie poster risks allowing it to date fast – but then adverts for films are not principally designed with posterity in mind

Katy Perry becomes a Sim

Electronic Arts signs I Kissed A Girl singer to feature in The Sims computer game content, virtual goods and merchandising. By Mark Sweney