Richard Hartley

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Facebook’s Sheryl Sandberg defends mobile advertising plans

CEO says smartphone 'may be more important' than TV for advertising and plays down concerns about unwanted messages

Cash is on the line when Facebook comes calling…

Facebook has more than a billion users, and is bidding to reach more by a smartphone takeover – with a twist, writes John Naughton

Mobile advertising triples to record levels

UK mobile advertising grew 148% year-on-year in 2012 to £526m, up from £203m in 2011, as total digital ad spend hit £5bn. By Mark Sweney

Media Guardian 25: Hearst Magazines UK keeps the gloss on its top titles

Good Housekeeping publisher is performing robustly after reorganisation under chief executive Arnaud de Puyfontaine. By Josh Halliday and Mark Sweney

Amazon defends use of swear word in ad as ‘light-hearted’

Watchdog bans ad featuring 'offensive' message, but retailer says it only upset a 'small minority'. By Mark Sweney

The Book of Mormon offers gospel lessons in social-media marketing

Lyn Gardner: The musical's success owes as much its clever use of Twitter and Facebook as anything that happens on stage

This is no ‘golden age’ of journalism. These are the news media end times

Bob Garfield: Don't be fooled by evangelists of 'free': editorial ethics and real reporting have been blown up along with the business model

BSkyB and BT force Virgin Media to drop unlimited broadband ad claim

ASA rules claim in campaign was misleading, given that heavy users' download speeds can be cut by up to 50%. By Mark Sweney

Daily Variety abandons print edition after 80 years

Hollywood paper to live on as open-access website and weekly magazine

Botnet fraud costs display advertisers $6m a month, security researchers say

'Chameleon' botnet falsely views billions of pages and adverts on about 200 sites owned by a small group of publishers. By Charles Arthur

Wonderbra ad-man calls time on 30-second TV commercials

Creator of famous 'Hello Boys' ad, Trevor Beattie, says five seconds is right length for TV advertisement. By Mark Sweney

Google keyword advertising is waste of money, says eBay report

Study by auction website says billions spent by advertisers on keywords to maximise Google ranking has little effect on sales. By Mark Sweney

Big data: the greater good or invasion of privacy?

Pratap Chatterjee: There are benign uses of data-mining, but for most of us the bigger issue is protection from corporate and state snooping

Telegraph group cuts 80 print jobs as daily and Sunday titles merge

Fifty digital posts will be created as part of root-and-branch restructure, taking overall staff reduction to 5%. By Roy Greenslade

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About

  • About Richard Hartley
  • Richard Hartley’s Work
  • Location

Film & Tech News

  • The Guardian view on John Williams and Steven Spielberg: a partnership that changed cinema
  • The Rev Michael Humphreys obituary
  • 45 Years review – Gabriel Byrne and Geraldine James mark an anniversary for the ages
  • How Refugee Week film festival brings migrants’ experience home
  • The best 4K wireless TV streamers for more choice – with no aerial required
  • The UK’s social media ban for under-16s has just empowered big tech
  • Luca Guadagnino’s Sam Altman movie dropped by Amazon after it announces OpenAI partnership
  • Read a book? Join a club? Stare at a wall? Social media alternatives for under-16s
  • ‘It’s a scam’: Americans express unease over SpaceX’s influence on retirement savings
  • Bologna’s niche festival of forgotten films captures the streaming generation
  • Anya Taylor-Joy will make a brilliant elf assassin in Hunt for Gollum. But it’s a movie we don’t need
  • Jennifer Siebel Newsom’s new film shines a light on the human cost of unregulated social media
  • Avatar: Fire and Ash to Project Hail Mary – the seven best films to watch on TV this week
  • You can handle the truth! Why cinema suddenly loves conspiracy theories
  • On the trail of the dotcom queen: how Julie Meyer left a pattern of unpaid bills, missing funds and broken dreams in her wake
  • Telegram questioned by Ofcom after arsonist who targeted Starmer-linked properties recruited on app
  • In the Hand of Dante review – Gerard Butler is jaw-dropping in bizarre Renaissance mafia reverie
  • The Crunch: Climate refugees, visualising Elon Musk’s wealth, and the many ways to analyse the World Cup
  • California ‘billionaire tax’ makes ballot despite opposition from tech moguls
  • Voicemails for Isabelle review – Netflix romcom picks creepy over cute
  • The Guardian view on OnlyFans: revelations of abusive middlemen merit MPs’ attention
  • Attorney general tells department to stop using X amid UK disinformation concerns
  • ‘Ordinary people are being erased’: one director’s audacious fightback against AI – featuring Frinton
  • Don’t wait for Prime Day. We found the 31 best early deals from Amazon and its competitors
  • Aardman exhibition marks animation studio’s half a century in Bristol
  • Post your questions for Minions supremo Pierre Coffin
  • We must be alive to the dangers of a UK social media ban – and the way to really help young people
  • Girls Like Girls review – Sapphic teen romance is a precious and predictable yawn-a-thon
  • Farage trying to block ‘Britcoin’ plans that could be costly for billionaire donor
  • The best LED face masks in the UK, tested: 11 light therapy devices that are worth the hype

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