Richard Hartley

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What the social evolution of World Cup marketing means for brands

The prevalence of social media means companies of any size can take advantage of the fever surrounding the tournament

Instagram announces adverts are coming to the UK

Ads have been a hit for the business in the US, but UK user reaction could go the other way. By Alex Hern

Social media is set to be the advertising winner at the Brazil World Cup

Twitter, YouTube and Facebook likely to cash in on advertising boost along with television and radio. By Mark Sweney

Magazine publisher ShortList Media reports losses of almost £1m

Company hit by launch of Stylist in France and investment in fashion website Never Underdressed. By Mark Sweney

Disney’s Frozen gives boost to Norwegian tourism

The hit animation, whose fictional kingdom was modelled on a Norwegian coastal town, has prompted a jump in visits to the country

eBay study warns search ads have ‘no measurable benefit’

Customers are just as likely to click on natural search results as paid ads, a US study has found, raising questions about the efficacy of the multi-billion dollar search advertising market. By Alex Hern

Overtly sexual e-cigarette ad was most complained about in 2013

VIP advert prompted 937 complaints while Marmite campaign also drew criticism for trivialising work of rescue officers. By John Reynolds

Google predicts future of ads in cars, fridges, watches – and thermostats

SEC filing from December points to rapid evolution of platforms for displaying advertising content but draws rebuttal from founder of Nest. By Charles Arthur

Ad break: Keith Lemon in Hooch, Hugh Jackman in X-Men Days of Future Past

Jason Stone: Watch the Celebrity Juice star try to revive the alcopop's fizz and James McAvoy, Jimmy Carr and more in a Channel 4 promo

EE ordered to drop broadband claim from marketing campaign

BT complaint about statements on reliability upheld by ASA with ruling that advert must not appear in current form again. By Mark Sweney

Will the internet change development communications?

Campaigns by international NGOs have long excluded as much as they included but better connectivity could change all that, says David Humphries

GoldieBlox agreed to pay $1m to charity in Beastie Boys settlement

Argument over 'fair use' of Girls song ended in March with deal to donate to STEM education for girls. By Stuart Dredge

Have Facebook ads ever felt too close to home? Share your experiences

We'd like to hear your experiences of the moments you've felt Facebook knows too much.

Google blocks filesharing website Demonoid over malware downloads

Relaunched site blames advertisers and removes all ads, but anti-piracy campaigners will be overjoyed. By Stuart Dredge

Tinder: dating app’s parent company hints at plans for advertising ‘soon’

'The nature of the Tinder user experience presents real opportunities for native advertising' says IAC executive. By Stuart Dredge

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About

  • About Richard Hartley
  • Richard Hartley’s Work
  • Location

Film & Tech News

  • Starmer to announce ‘Australia plus’ ban on social media for under-16s
  • A day in the life of a dancer who went viral for pretending to be a parakeet
  • Why is the UK launching an ‘Australia plus’ social media ban and how will it work?
  • Scientists are working on headphones that block annoying noises and allow the ones you love? I can’t wait!
  • Readers reply: Experts say we should use passkeys, but can a smartphone pin really be safer than a password?
  • Elon Musk and co may relish march of the robots but there must be AI boundaries in the workplace
  • ‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion
  • X accused of giving racists ‘impunity’ after refusing to bar N- and P-word posts
  • NHS staff battling wave of food supplement disinformation
  • ‘I should know better’: tech expert lost £70,000 in one simple phone call
  • Make platforms that promote violent content pay towards riot costs, Streeting says
  • UK government announces £132.5m after-school clubs package
  • Pioneering UK Nerve Lab harnesses AI to map effect of children’s screen time
  • ‘Loneliness influencers’ are racking up views. After a breakup, I see the appeal
  • ‘Why would you put a toxic product into the hands of a young child?’: director turned activist Beeban Kidron on why big tech needs its ‘tobacco moment’
  • ‘A movie for everyone, not just Drag Race fans’: stars of drag comedy Stop! That! Train! on making the summer’s funniest film
  • The Guide #246: Does World Cup fever leave you in a cold sweat? Here’s how to escape the footie
  • UK parents support an under-16 social media ban – but what do their children think?
  • From Olivia Rodrigo to The Fall of Sir Douglas Weatherford: your complete entertainment guide to the week ahead
  • ‘Have you ever been around someone you just know is evil?’ Melinda French Gates on meeting Jeffrey Epstein, giving away billions, and her post-divorce peace
  • The right has created a false reality – fuelled by toxic images delivered straight to your phone
  • Palantir loses legal challenge to force Swiss magazine to publish responses
  • How much money did Elon Musk make in SpaceX’s stock market debut?
  • Elon Musk becomes world’s first trillionaire as SpaceX ends trading day with valuation of $2.1tn – as it happened
  • SpaceX makes largest ever stock market debut, making Elon Musk world’s first trillionaire
  • Derbyshire police officer investigated over AI-generated ‘evidential material’
  • The SpaceX IPO made Musk a trillionaire. The old rules of capitalism no longer apply
  • UK to ban under-16s from ‘high risk’ social media apps
  • David Hockney, pioneering British artist famed for his pools and portraits, dies aged 88
  • What World Cup? US celebrities get their fashion kicks from the Knicks

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