Richard Hartley

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Welcome to the future of advertising, where the word digital is redundant

In a world where everything is digital, our obsession with the divide between non-digital and digital media is limiting marketers thinking

A view to a sell: will Spectre’s brands get the traditional Bond boost?

Steve Rose: Product placement in 007 films is nothing new, but it’s not always the big deals, such as Heineken’s in Skyfall and now Belvedere vodka for Spectre, that pay the biggest dividends

The Apple Christmas TV ad may be sweet, but it leaves a bad taste

The ad for Apple’s Macbook Air and iPad mini 3 is emotionally charged, but is it as benign as it seems?

From Mary Berry to Xbox Studios, the big winners and losers of 2014

Boris Johnson and Nick Clegg helped LBC to go national, and BBC3 prepared to fall off the TV schedules

Nearly 25% of ‘people’ viewing online video ads are robots used by fraudsters

Big-name companies being scammed by hackers and traffic figures inflated by robots will cost advertisers $6.3bn in 2015

The future of marketing depends on ideas, not tinkering with technology

Drones that deliver parcels? Tweeting house plants? An over-reliance on digital strategists and creatives in marketing means we are losing focus

Google and Facebook will have more than half of UK digital ad market

Advertising on websites, smartphones, video and social media will see UK operations make £4.1bn in 2015, according to report

UK set to be first country in which more than half of ad spend goes digital

More than 50% of £15.7bn advertiser spend will go on digital and online media in 2015 beating print, cinema, buses, billboards, TV and radio combined

Europe’s next privacy war is with websites silently tracking users

European data protection watchdogs publish guidance on web tracking using device fingerprinting that could result in more ‘I agree’ forms

Instagram users turn flash into cash, as companies eye new advertising market

Growing number of users making career of photo-sharing hobby as brands see app as gateway to younger audience

Serial podcast: why is sponsor MailChimp getting so much attention?

The advert for the true-crime podcast has become a hit with fans – and much parodied – but what exactly is MailChimp?

Vloggers must clearly tell fans when they’re getting paid by advertisers, ASA rules

Advertising Standards Authority rules that video paid for by Oreos brand that featured YouTube stars broke advertising code

Sony told to refund customers after running ‘misleading’ Vita adverts

The US Federal Trade Commission has ruled that early adverts for the handheld console were misleading about its features

YouTubers ads for Oreo banned for not making clear purpose of videos

Advertising watchdog rules that videos where British stars took part in ‘Oreo Lick Race’ on their channels did not clearly state they were adverts

Ad break: Aldi goes Aussie, biting satire from Canal Digital and homely stuff from Airbnb

This week’s roundup features Aldi helping to win round some suspicious Scandinavians, the dangers of missing cult series and how home is where the heart is

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About

  • About Richard Hartley
  • Richard Hartley’s Work
  • Location

Film & Tech News

  • A day in the life of a dancer who went viral for pretending to be a parakeet
  • Why is the UK launching an ‘Australia plus’ social media ban and how will it work?
  • Starmer to announce ‘Australia plus’ ban on social media for under-16s
  • Scientists are working on headphones that block annoying noises and allow the ones you love? I can’t wait!
  • Readers reply: Experts say we should use passkeys, but can a smartphone pin really be safer than a password?
  • Elon Musk and co may relish march of the robots but there must be AI boundaries in the workplace
  • ‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion
  • X accused of giving racists ‘impunity’ after refusing to bar N- and P-word posts
  • NHS staff battling wave of food supplement disinformation
  • ‘I should know better’: tech expert lost £70,000 in one simple phone call
  • Make platforms that promote violent content pay towards riot costs, Streeting says
  • UK government announces £132.5m after-school clubs package
  • Pioneering UK Nerve Lab harnesses AI to map effect of children’s screen time
  • ‘Loneliness influencers’ are racking up views. After a breakup, I see the appeal
  • ‘Why would you put a toxic product into the hands of a young child?’: director turned activist Beeban Kidron on why big tech needs its ‘tobacco moment’
  • ‘A movie for everyone, not just Drag Race fans’: stars of drag comedy Stop! That! Train! on making the summer’s funniest film
  • The Guide #246: Does World Cup fever leave you in a cold sweat? Here’s how to escape the footie
  • UK parents support an under-16 social media ban – but what do their children think?
  • From Olivia Rodrigo to The Fall of Sir Douglas Weatherford: your complete entertainment guide to the week ahead
  • ‘Have you ever been around someone you just know is evil?’ Melinda French Gates on meeting Jeffrey Epstein, giving away billions, and her post-divorce peace
  • The right has created a false reality – fuelled by toxic images delivered straight to your phone
  • Palantir loses legal challenge to force Swiss magazine to publish responses
  • How much money did Elon Musk make in SpaceX’s stock market debut?
  • Elon Musk becomes world’s first trillionaire as SpaceX ends trading day with valuation of $2.1tn – as it happened
  • SpaceX makes largest ever stock market debut, making Elon Musk world’s first trillionaire
  • Derbyshire police officer investigated over AI-generated ‘evidential material’
  • The SpaceX IPO made Musk a trillionaire. The old rules of capitalism no longer apply
  • UK to ban under-16s from ‘high risk’ social media apps
  • David Hockney, pioneering British artist famed for his pools and portraits, dies aged 88
  • What World Cup? US celebrities get their fashion kicks from the Knicks

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