Lenovo demonstrates that malware is big business
With retail profit margins shrinking, the consumer PC has become a collection of auctionable software elements
Oscars television broadcast set to score record ad revenues
Revenues from ad breaks during the 2015 Oscars broadcast are up 8% from last year, as brands target female demographics
Lenovo accused of compromising user security by installing adware on new PCs
Leading PC manufacturer shipped computers containing Superfish software that could leave users permanently open to attack when using public Wi-Fi network
Embrace social media stars, they can work wonders for your brand
As brands look for new ways to work with influencers across YouTube, Vine and Instagram, collaboration is key to producing authentic and engaging content
UK’s digital advertising spend set to outstrip all other forms
Industry researchers predict more than half of marketing cash will be spent digitally as tablets, smartphones and digital media dominate Britain’s shopping habits
Let’s stop our obsession with millennials and focus on what matters – people
While in the past, marketing relied on personas, technology is developing to enable marketers to target people rather than audiences
YouTube vloggers are popular, but new study questions their influence
Online stars like Zoella and Alfie Deyes have large and growing audiences, but are fans looking to them for recommendations on what to buy?
When Netflix and other on-demand services killed the TV ad golden goose
With subscription services draining television advertising revenues, we need a new business model fast to fund the hit shows of tomorrow
Instagram introduces infinitely looping video
From today videos on Instagram will play continuously - allowing the platform to bank higher advertising views
Google disabled 524m ‘bad ads’ and banned 214k advertisers in 2014
Internet giant provides new numbers for its efforts to scrub its platform of malware, counterfeiters and weight-loss scams
Twitter turns promoted tweets into ad network
Twitter now runs an ad network on the side of its social one
The Avengers, the Minions and the Terminator touch down on Super Bowl Sunday
Forget the football, just watch the trailers: Hollywood is splashing out on some expensive ad-time to show off its forthcoming wares, writes Ben Child
LEAD 2015: showcasing the importance of advertising in the UK
The contribution of advertising to the culture, economy and reputation of Britain should not be understated, writes Grant Millar of ZenithOptimedia
David Beckham’s TV ad for whisky cleared by advertising watchdog
Complainants including Alcohol Concern asked for ad to be banned, saying former footballer gave ‘confusing message’
Channel 4’s symbiotic relationship with advertising
Sales director Jonathan Allan explains how Channel 4 maintains a careful balance between the channel’s voice, content and advertising, and looks ahead at the commercial challenges facing the broadcast industry