Emojis have gone mainstream and it’s time for brands to get involved Brand communication could benefit from inventive use of our ‘fastest growing language’
Get your branding right and reap the financial rewards New research shows why putting branding at the centre of your business operations pays financial dividends
Is all publicity good publicity? Protein World has demonstrated that controversial adverts can get people talking about your business. But can they also damage your brand?
Facebook steps up competition with YouTube with ad-supported videos Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambition
Great ads should be awarded, but the methodology used at Cannes is flawed Awards play a vital role in the advertising industry, but the categories used at Cannes Lions belong to the 70s. Here’s how we can fix it
Less than half of UK adults are aware ads fund free content online YouGov survey will concern newspapers, social networks and music streaming sites that are seeing consumers turn to ad-blocking software
Five tips on weaving a compelling brand narrative Successful brands must consider how to make their story stand out at every opportunity – so how does this translate in a digital world?
Cannes Lions: will advertising ever again be about the people it serves? The winners of this year’s festival highlight that advertising, in its rush to prove that it is pro-technology, has become anti-people
Sir Martin Sorrell: traditional media too ‘stuffy’ for young digital readers WPP founder contrasts the style of Vice News with sites such as the BBC, the New York Times and the Guardian
Where is the Taylor Swift of news to force tech companies to pay up? Debate about the value of news was everywhere at Cannes Lions - as Snapchat became festival darling among the celebrities
Blocking out ads is bad news for free online sites With one click, viewers can delete irritating commercials - and a whole emerging model of internet financing self-destructs
Think it’s cool Facebook can auto-tag you in pics? So does the government Our own government, as well as police and intelligence agencies around the world, will likely mine facial recognition data or create their own databases
Cannes Lions Innovation 2015 – as it happened Updates, news and insights from day one of the Cannes Lions Innovation festival
A walk down the high street of the future Augmented reality, beacons and VR assistants may all shape how our high streets look in 2025
Google executive dies in traffic accident at Cannes Lions festival Employee understood to be member of company’s UK team